Chris Russo’s Post

Boston College friends! It is not to late to buy a ticket to our 34th annual black-tie dinner this Thursday at Cipriani Wall Street. I would be thrilled if you could join us! We have already raised $2.6 million for our Gabelli Presidential Scholars, and we are just shy of the fundraising high-water mark in our Council's 34-year history. Please be a part of our philanthropic success - and join 500 friends this Thursday to celebrate! https://lnkd.in/epe_2nbf

Wow - what an insightful week at Urban Land Institute's Spring Conference here in New York City! I learned so much about the challenges and opportunities in commercial real estate and land use, from sustainability and affordable housing to the future of central business districts. Lots to take back to my client-partners and team at Russo Strategic Partners. A few highlights included: - An opening session with Hillary Clinton, who shared her take on the current geopolitical climate and how to lead during crisis. - Hearing stories of career growth from some superstars in commercial real estate at a Young Leaders Group panel. Really enjoyed Matt Boker's point of view on mixed-use and residential design! - Touring my favorite hotel in the city, The Ritz Carlton NoMad. I'm a regular at their lobby bar, and it was so interesting to finally see the luxurious suites and the amazing views from rooftop bar Nubeluz. Thank you Bastian Germer for the hospitality! I met so many smart young people who are the future leaders in the industry- Alex Arasato, Frank Futia, Amanda Herzberg, M.A., Andy Zhu, Roee Gold, and Allison Cray to name a few. I am excited to be more involved with ULI moving forward and contributing my knowledge for placemaking and driving buzz for neighborhoods and developments with digital marketing.

Congrats to client-partner Silverstein Properties for their newest tenant at 120 Broadway, Ekimetrics, who just signed a 10-year, 24,367-square-foot lease! Ekimetrics will be relocating from 155 W 23rd Street to occupy part of the 29th floor. 120 Broadway has the perfect balance of classic New York charm (Google what their lobby looks like, because, wow!) and modern amenities from the Banker's Club to the gorgeous terraces with prime views of Lower Manhattan. The team at Russo Strategic Partners has become quite familiar with 120 Broadway, as we've been creating buzzy, short-form social media videos highlighting the amenities in the space, including one with Jillian Hoffman from the incredible Inspire by Silverstein Properties team (see comments).

Client-partner Silverstein Properties embraces art at The World Trade Center in amazing ways, including providing free space to local artists who find inspiration from the panoramic views of New York from 79 floors up. Next time you visit The World Trade Center, take a closer look at the art around you-you will find it in unexpected places! Captured by the team at Russo Strategic Partners.

I spoke with Newsday Media Group today about the bill that could lead to a TikTok ban. “A potential U.S. government ban on TikTok is no surprise, said Chris Russo, CEO of Manhattan-based Russo Strategic Partners, which represents social media content creators. ‘This is something that’s been talked about for a long, long time,’ he said.” https://lnkd.in/g-cCftz7 #tiktokban #tiktok

I totally agree with this take on how to determine if a social media post is worth posting, and I actually like to take this one step further... I call it my "social media smell test." Rather than asking simply "who cares?" I ask "Will someone ACTUALLY share this post with a friend, save it to watch later, or comment on it?" It's great that someone cares, but will they care enough to take that engagement action that's the key to driving new eyes to your content? If the answer to the "smell test" is yes, post it. If the answer is no or you are unsure, think about how you can change it to deliver more value that will drive action. #socialmedia #socialmediamarketing